Spin Cycle.

The Specialized S-Works costs more than most people's first car. This series puts it in a laundromat and asks what happens next.

Shot on Kodak Portra 800 inside a coin-operated laundromat with peeling tiles and a mold problem nobody's addressed, Spin Cycle treats a €12,000 racing bike with the same casual indifference you'd reserve for a pair of dirty socks. Neon green detergent poured over a carbon frame. A Dura-Ace groupset drowning in foam. A Garmin computer sitting on cracked linoleum like it forgot where it parked.

The woman in the silk dress holds a cycling helmet full of coins and looks like she's done this before. The cyclist peers through the washing machine door. Nobody questions any of it.

That's the whole point — performance culture taken so seriously it wraps back around to absurd. The bike is still fast. The laundromat doesn't care.